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Making the message : the fight for the Presidency / narrator, Linda Emond ; commentary, Maureen Dowd ... [et al.] ; originally broadcast as a segment on the Discovery channel's television series Discovery spotlight.

Published by : Films for the Humanities & Sciences, ([Princeton, N.J.] :) Physical details: 1 DVD (88 min.) : sd., col. ; 4 3/4 in. Year: 2004
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This behind-the-scenes account of the 2004 Republican and Democratic conventions examines how presidential candidates build their platforms and generate momentum. Includes interviews with convention chairmen, campaign strategists, members of special interest groups, and journalists.